NEW YORK, Oct. 5, 2011 — Although the use of QR codes by marketers is growing rapidly, studies have shown that consumer awareness remains low. Skanz, a new social networking platform, aims to change that by recasting QR codes as something millions of consumers spend billions of hours cultivating, caring for and sharing every day—their favorite social media and personal contact information, now conveniently stored in their own unique Socialprint.
Today, Skanz released a time-lapse video of the creation of the largest QR code in the world. The video begins at Wall Stadium Speedway on the Jersey Shore, where family and friends of Skanz cofounders are shown painting the approximately 10,000-square-foot QR code with 80 gallons of black and white paint. To showcase the true magnitude of the event, skydivers two miles up are seen parachuting above the highly visible and scanable QR code, and viewers are invited to “Skan the largest QR code ever!”
What is behind the QR code? By using their own smartphones and a QR reader app, viewers can scan the largest QR code and instantly be entered into a “Skan to Win” contest. In a random drawing, one lucky winner will receive two tickets to the biggest concert tour of the year—the Watch The Throne: JAY-Z & Kanye West tour, including round-trip transportation to the show of their choice. The contest ends on Friday, Oct. 15, and the winner will be announced on Monday, Oct. 17, on Skanz’s Twitter feed and Facebook page.
“We started with a simple premise: Create an interactive video to recast QR codes as Socialprints—and then we added some drama and excitement,” said Tammy Lewis, CMO of Skanz and QR Media Group. “Ultimately, we wanted a viral way to build consumer awareness and demonstrate the value and usefulness of QR codes, or Socialprints, in making sharing your digital life fun, easy and on the go.”