Sizzle Up Your Subject Line for a Festive First Impression
While you’re at it, take a good look at your “from” name and “from” address. Declare your independence from generic names like “Support,” “Marketing,” “Newsletter,” etc. These say nothing about who you are and don't encourage subscribers to open your email. Instead, use your specific product or business name to call out who you are right away.
Also make sure you're as recognizable as Uncle Sam. You want your subscribers to recognize that the email is worth their time to click on. Use the same format with each email to brand your business. If you’re working on a lead-generation campaign or you personally know your recipients, consider using a person’s name. Otherwise, use a term that can easily make your emails familiar and have a personal touch.
With these tips you can turn a whimper into something as amazing as any fireworks show.