Six Ways to Conduct Successful Telemarketing in a Do-Not-Call World
6. Use the golden rule of sales. Before you finalize a list, call guide/script and representative selection for a campaign, think of the golden rule: Do unto others as you would like done unto you. If you were on the list, would you want to receive a call using that call guide or script from one of those reps? If not, adjust your program so that you can honestly answer yes. If you can answer yes, so will more of your prospects, resulting in more sales.
Mitchell Lieber is president of the call center consulting firm, Lieber & Associates, with headquarters in Chicago. He can be reached at (773) 325-0608 or firstname.lastname@example.org.