Six Ways to Avoid B-to-B Marketing Irrelevance
The cumulative effect of making a series of wrong decisions will render direct marketing impotent, and finally, irrelevant. Testing smart and testing often is the best way to avoid earning similar mention in a future Rance Crain column.
Bob Hacker is president of The Hacker Group Ltd., a Seattle-based direct marketing agency. For a free white paper on his PowerTest! methodology, call (425) 454-8556 or e-mail: firstname.lastname@example.org.