New Arrival: SiteSpect Adds Mobile Web Optimization to its Testing Solution
Company: SiteSpect, a marketing optimization technology provider.
Product/Service: Mobile Web Optimization functionality within its multivariate and A/B testing solution.
What it does: The functionality allows multivariate testing and behavioral targeting on all mobile devices. As a result, mobile Web site operators can test content variations and track visitor behavior, revealing which versions of a site or advertising are most engaging and persuasive.