Site Design Less is More
Cut your instructional copy in half. Having too many words on a Web page is retail suicide. It's 2005; people don't need a dissertation explaining the intricacies of your registration process. Providing instructions on how to operate basic navigation tools or redundant copy describing your rationale for organizing category listings in a particular manner diverts the attention of consumers who are shopping online because they are busy and seeking quick gratification.
—excerpt based on research by Optimost,
a NY-based technology & services company
specializing in online multivariable testing,