Sirius XM’s Welcoming Direct Mail Package
A free trial membership is no mere throw-in with a major purchase, as this direct mail package shows.
Mailer Name: Sirius XM
Date Mailed: July 2016
A buyer of a new or a pre-owned car has a lot of details to keep track of all at once, like warranties, or insurance. For some models, add one more: satellite radio. Many vehicles come with a free trial subscription to this service. As the #10 outer and letter note, “Your radio is on NOW.” Because it is already activated, the driver is asked to simply “turn up your radio and enjoy.”
A bullet-pointed list in the middle of the 1-page letter runs through some of the benefits of the 3-month subscription. For example: “hilarious comedy.” Or another: “Over 140 channels to enjoy anywhere you drive.”
The letter encourages the customer to consult the enclosed “Quick Start Guide” for further information. The buck slip-sized insert briefly explains what he needs to know about how all of the company’s channels are organized.
Another insert, printed on card stock, is designed for more regular use. It lists all of the service’s channels. They are grouped under their program genre, with a channel number for easy reference.
To roll over into a regular plan, the order form, perfed to the letter, offers several options. Regardless of how they choose to respond, the customer can consult it for pricing and terms.
Make your best effort to convert trial subscribers by using printed pieces to make onboarding easier for them.