New Arrival: Silverpop Unveils Social E-mail Feature
Company: Silverpop, an e-mail service provider
Product/Service: Share-to-Social feature, which allows marketers to turn e-mails into socially-enabled viral messages
What It Does: Enables marketers to place links within an e-mail, allowing recipients to post the message to their profile page on Facebook or MySpace, where friends can see the message, make comments and post the e-mail on their own profile pages. E-mail messages then become acquisition tools capable of increasing list size and filling e-mail databases with qualified recipients.