Silverpop Launches Facebook App to Help Marketers Convert ‘Likes’ Into Revenue
Company: Silverpop, a digital marketing technology provider
Product/Service: Social Pull, a free Facebook application that helps marketers easily create landing pages and social forms to capture customer information
What it Does: Social Pull is an e-tailing suite that enables marketers to collect customer information, capture email sign-ups and drive "likes" to their Facebook business pages. Its "like-gate" functionality drives likes by allowing the visitor to only retrieve content after they've liked the page.