Silverpop Extends Engage’s Personalization Capabilities With the Launch of Smart Content
Company: Silverpop, a digital marketing technology provider
Product/Service: Smart Content, a new feature within its Engage web marketing platform
What it Does: Smart Content provides personalization to customer websites based on behavioral marketing data. When an individual visits the website, Silverpop technology recognizes them and, in real time, displays the right message within the page, allowing marketers to transform the web experience for their site visitors.