Show Me the Money!
While there have been a number of larger M&As occurring in the MarTech world, there seems to be even more funding provided by investors and received happily by companies.
We also used Pitchbook to determine the Top 10 MarTech companies that received the most funding during 1H 2016:
Flipp: Sitting on the top of the list after an April 2016 funding of $61 million of development capital — which it plans to use to increase its footprint, partnerships, as well as further development — Flipp provides mobile app-based consumer marketplace. Specifically, the platform aggregates digital circulars, allowing users to plot out weekly shopping and find local deals.
Spredfast: As a provider of social marketing management software, Spredfast offers a tool that helps clients manage, monitor and measure social media programs at scale. Based in Austin, Texas, the company was founded in 2008.
Showpad: Founded in 2011, this firm raised its listed Series C venture funding of $50 million in May 2016. Showpad is known for its content engagement and analysis platform for the sales sector.
Evariant: The company — whose listed Series C venture funding of $42.3 million was received in May 2016 — provides SaaS-based CRM or Partner Relationship Management (PRM) and marketing automation software. Evariant was founded in 2008, with the primary office being in Farmington, Conn.
Quibit Digital: This London-based firm, founded in 2010, is a developer of website-optimization software. Clients are provided with tools to assess A/B testing, CRM, data management, visitor analytics and web personalization.
Spoqa: In May 2016, Spoqa raised its listed venture funding of $38.3 million, and plans to use it to expand the business in Asian markets. The comapny develops a mobile marketing application for stores in Japan and South Korea.
Vidyard: Founded in 2010, this Kitchener, Ontario-based company provides a video marketing and analytics platform with the focus of helping clients create and access stronger video content for marketing purposes.
Signal: This company offers a real-time data-integration platform, which allows enterprise clients to leverage live data about customer activities across channels. Signal's platform provides its clients with the ability to connect and act on data from sources such as websites, mobile, social, email, ads, point-of-sale, CRM, call centers and kiosks.
Persado: This firm has marketing software, with an interesting twist. Founded in 2012, Persado provides a marketing platform that uses quantitative data to automatically generate and choose marketing messages to improve response.
Impact Radius: Based out of Santa Barbara, Calif., this company supplies MarTech products such as conversion attribution, media tracking, mobile analytics, partner management and tag management. Founded in 2008, it received its listed funding in June 2016.