Show-Goers Just Wanna Have Fun: 3 Tips for Engagement with Experiential Marketing
The NAIAS is a truly unique experiential marketing opportunity due to the high profile companies, suppliers and executives behind the event. With the addition of large-scale display communities like this year’s AutoMobiliD which addressed the importance of technology and autonomous vehicles, experiential marketing will only continue to grow as executives seek innovative ways to make their mark on attendees.
Maximize Exposure with Outdoor Advertising
Outdoor advertising is the most effective way to expose a brand outside of the show itself. The biggest executives and suppliers in the automotive and tech industries pour into Detroit in the months leading up to the show. Their frequent visits to the city provide a huge opportunity to capture a brand’s target audience.
Outdoor advertising and large wallscape displays cannot be ignored in the media mix leading up to a conference of this magnitude. Forget about standard billboards by the airport — executives are not paying attention when they exit the jetway. However, once they venture into the city and begin to explore, they won’t be able to miss large-scale displays, especially those that use the very buildings and structures that make up an urban landscape.
The auto show is the perfect time to prime your audience and make your brand impossible to ignore by incorporating interactive displays, encouraging customer engagement and maximizing exposure with outdoor advertising. With a little less than a year until the 2018 show, this is the perfect time to map a marketing strategy — put these three tactics to work and your brand will undoubtedly leave a lasting and valuable impression on the city’s hundreds of thousands of visitors.