The Most Important Ads You Will Ever Write
Please visit us online at: www.parsons.com to apply for a specific position or e-mail your resume to: Aikenhr.firstname.lastname@example.org. EOE
How could anyone not want to work with these people? Engineers responding to this are given a warm welcome by a company that is obviously proud of its history and accomplishments, what it does and how it treats its employees.
Think of it! Four-day work weeks, full benefits package including medical, 401(k) and stock options plus a commitment to boost employees’ reputation in the company and the engineering world.
And all of it in the most beautiful horse country in America. From one of the Aiken, S.C. Web sites:
Aiken Fox Hunting
Aiken is home to more than five fox hunts per week! The Aiken, South Carolina area is a great place to fox hunt. Below is a list of local hunts: Whiskey Road Foxhounds—Aiken Hounds—Belle Meade Hunt— Edisto-Mount Vintage Hounds—Why Worry Hounds
Starting on Feb. 2, 2006, the Aiken Hunt Week begins and will include over 5 hunts in 1 week. This is a great time for all when visitors from across the region converge on Aiken. Parties and numerous gatherings are the hallmark of this annual gathering.
The carefully crafted ad for Parsons Engineering was created by adults for adults.
The responsibilities and qualifications of the individual positions are not listed. A Sr. Structural Engineer or Sr. Architectural Designer knows exactly what Parsons is talking about.
The frigid, all-business Advertising/Marketing/PR ads—clearly typed up by low-level HR wonks and approved by incompetents—state the obvious. For example, the majority of these classifieds say, “excellent written and verbal skills are required”—or variations of that wording.
For gosh sakes, if someone in advertising/marketing/PR does not communicate well, the person is clearly in the wrong line of work. And poor communications skills will be picked up on instantly in the cover letter that accompanies the resume.