Should You Advertise on Cable News? Uh-Uh.
Cable news penetration is peanuts. In a recent prime-time viewing hour of 8:00 to 9:00 p.m., the total audience was:
2,492,000 - O'Reilly, Fox
564,000 - Anderson Cooper, CNN
608,000 - Chris Hayes, MSNBC
3,664,000 - Not-so-Grand Total
This is a 1.1 percent of the U.S. population of 320 million. In terms of influencing turnout at the polls: bupkis.
Screwball Rating Parameters
Overall ratings are based on P2+: "PERS 2+: The Nielsen estimate for the number of people aged 2 and over in the USA." Three-year-olds are not buyers. This is nuts.
People over 65 are not counted. All 45 million of us have ailments, a love for travel and toys, plus discretionary income. For some reason we are not worth advertising to. This is nuts.
The Ratings System Is a Joke
Nielsen, the television research firm, acknowledged on Friday that it had been reporting inaccurate ratings for the broadcast networks for the last seven months, a mistake that raises questions about the company's increasingly criticized system for measuring TV audiences. —Bill Carter and Emily Steel, The New York Times
MSNBC—The Elysian Fields for Liberals and Scraping Bottom
Billed as "The Place for Politics," MSNBC is sailing into hurricane headwinds of a nation sick unto death of do-nothing politicians. Rude, abusive interviewers such as Chris Matthews and Joe Scarborough continually interrupt guests to deliver long, loud verbal screeds.
Mika Brzezinski, Morning Joe's resident curmudgeon, has transmogrified into a veritable Jack Cafferty in drag. Truly disreputable is frequent guest Mark Halperin, who called the President of the United States a "dick" on national television. Morning Joe regular Mike Barnicle was fired from the Boston Globe for serial plagiarism. Personal agendist Rev. Al Sharpton was fined $66,000 for his role in the scandalous Tawana Brawley hoax. The few world-class, even-keeled journalists in the whole place are Andrea Mitchell, Tamron Hall and Willie Geist.