ShopperTrak's Developer Zone Expands Use of People-Counting Analytics
Company: ShopperTrak, a shopper counting company
Product/Service: ShopperTrak Developer Zone, a new web portal that helps retailers develop custom web applications to improve sales, marketing effectiveness and store operations
What it Does: Enables software developers to create customized applications based on secure ShopperTrak data. Developers can build mobile and web-based applications to give retailers, from the store manager to the CEO, secure and on-demand business insights. With easy, programmatic access to foot traffic data, developers can create applications to assess store performance and offer strategic adjustments for advertising, operational and workforce management on an hourly and daily basis.