ShopperTrak Adds Interior Counting Feature for Retailers
Company: ShopperTrak, a retail technology company
Product/Service: Interior counting, a new shopper counting feature added to ShopperTrak's existing Managed Service solution
What it Does: Enables retailers to use in-store location technology to count shoppers throughout their stores to help them make more informed decisions at store, department and product levels. The feature measures both the number of customers in the area and shopper "dwell time."