SEO in the Real World
Search engines want to promote websites that have a backlink portfolio comprised of hundreds, if not thousands of links that all derive from relevant sources seen as authorities within their space. That’s why search engines have created systems like Google’s Penguin Update to ensure that consumers are only able to engage with the most credible forms of content through search listings.
So when you think about link earning, think about how to create strategies that focus on establishing meaningful relationships with other well-known, trusted websites associated with what you do and/or what you are trying to accomplish.
Two tactics to consider using for link earning:
- Relevant guest contributions – Creating and offering intelligent forms of content to qualified third-party websites is an excellent way of expanding your online reach, while also acquiring new links from relevant destinations. Make sure you only contribute to third-party sources that are similar to you in nature and contain a sense of authority for whatever it is that they do.
- Product giveaways and video testimonials – Giving away free samples of your services to qualified consumers and asking for a linked video testimonial to be published on YouTube in return, is a great way to naturally earn links. Consumers are able to offer their complete opinion of your services, which allows this particular tactic to be seen as credible and natural in its intentions.
Social SEO In The Real World – Word of Mouth Advertising
There is nothing more powerful than word-of-mouth advertising when it comes to leading a particular audience down the path of conversion.
According to Nielsen, 92 percent of consumers believe recommendations offered by their friends and family over all other forms of marketing. And, when it comes to conversions, 84 percent actually take some sort of action based on these personal references.
Julian Scott Connors is an experienced search marketing director who has developed complex, wide-scale search and social campaigns for brands that include: P&G, The Source, Papa Johns, GiveSmart, and more.
A published author on the concept of "Social SEO", Connors contributes to a number of recognized publications and speaks are digital marketing conferences throughout the country.