Google Removes a Search Step, Improves UX
Marketers may not search this way, but plenty of consumers look for a domain, then use site search to drill down results. Google noticed this and added a "Sitelinks Search Box" that will enhance user experience and probably add data to Google's bank of information about sites. That may help marketers' search engine optimization efforts.
In the webpage updated on Sept. 5, Google gives webmasters an example of the types of on-site searches that can now take place on search engine results pages.
"For example, suppose someone wants to find that video about the guilty dog on YouTube," Google writes. "They type YouTube, or you-tube, or youtube.com into Google Search, follow the link to YouTube, and then actually search for the dog video. The sitelinks search box removes that extra step: A query for youtube displays a site search box in the sitelinks section, letting the user immediately search for that guilty dog video without having to click through to the site first."
In order to set up the Sitelinks Search Box, webmasters can:
1. Install a Working Search Engine on Their Sites. "Queries from the Sitelinks Search Box direct the user to the search results page on your site," the post says. If webmasters don't have functioning search engines on their sites, there's the Google Custom Search Engine.
2. Put the Schema.org Markup on the Home Page. "The URL pattern must point to the same domain that hosts the content being searched," among Google's other requirements.
3. Wait. "Wait for Google Search algorithms to identify your site as a candidate for the new sitelinks search box," concludes the post's setup requirements.
Considering what just happened with Google Authorship, how often are marketers adding and subtracting Google's tools?
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