SEO Best Practices for E-Commerce
6. Make your e-commerce site mobile friendly. More people are shopping online via mobile devices than ever. A great way to enhance your SEO strategy is by ensuring that your e-commerce site is mobile friendly. The best way to do that is by using responsive web design, which means that a single set of code is used to render a site correctly across all devices. It's a much simpler and more effective solution than creating an entirely separate mobile site.
SEO for e-commerce is an ongoing process
As with SEO for any kind of site, SEO for e-commerce is never finished. Ongoing testing and constant improvements are critical. However, once the main work is done, upkeep is generally quite minimal. Even if it's more involved, the results make it more than worth it.
Unlike in a brick-and-mortar store, consumers can quickly head for greener pastures when they can't find what they want on your e-commerce site. If they can't find it in the first place, you're really going to be in trouble. For these and many other reasons, it's critical to keep SEO best practices in mind when designing and maintaining an e-commerce site. Extra work is required, but the return on your investments of time, money and effort will be considerable.
Thom Robbins is the chief evangelist at Kentico, an integrated marketing solutions provider.