SEO Best Practices for E-Commerce
Search engine optimization is the process of improving a website to increase its visibility on search engines. While there are ways to accomplish this through paid ads, SEO is about improving a site's organic, or natural, ranking. When performed effectively, SEO can drive increased relevant traffic to any kind of website. With that said, special considerations are in order when it comes to performing SEO on an e-commerce site.
When performing SEO for a basic website, the primary goal is to simply increase its visibility to attract a wider audience of people who are interested in the topic at hand. When performing SEO for an e-commerce site, however, the primary goal is to increase sales. With that in mind, SEO must be used to promote products, product categories and other aspects of the site that will direct visitors to the correct pages.
Best practices for e-commerce SEO
SEO is an excellent investment for any e-commerce website. When performed correctly, it results in a website that more effectively engages users. In turn, more relevant traffic is generated, conversion rates are boosted and revenues increase. SEO is one of the most effective ways to direct users along the sales funnel. Even if you're already familiar with the basics of SEO, it's crucial to understand the special considerations that are required when applying these techniques to an e-commerce website.
Merely sprinkling relevant keywords within the content on your site is far from enough. Exceptional care should be used when crafting product categories, product descriptions and internal link architecture. Keep the following points in mind to make the most of the SEO techniques that you apply to your e-commerce site:
1. Design your e-commerce site with SEO in mind. If your e-commerce site is yet to be created, you're in the unique position of being able to design it with SEO in mind. Of course, chances are that you're not going to personally design your site. Choose a website designer or developer who has extensive SEO experience. Web designers who are familiar with SEO best practices can incorporate them into the actual design of an e-commerce site, which gets it off to a very positive start and lays the foundation for exceptional search engine visibility down the road.