SendTec Launches Highly Advanced Tracking Tool Available for SEM
The ACT tool augments the keyword efficiency measurement SendTec already offers through their SearchFactz position management system by focusing on the time between the commencement of a search and the purchase. “This new tool closes the gap in understanding of how and why searches eventually lead to purchases, particularly when those searches take place over a number of days,” says Obeck. The ACT tool can also measure this first-in, last-out effect across multiple search platforms.
The final release of the ACT feature will be during the first quarter of 2008. For more information, please visit http://www.SendTec.com.
SendTec, Inc. is a Search-Centricsm, multi-channel marketing company, deploying traditional agency resources as well as innovative technology solutions for the benefit of ROI-minded advertisers. SendTec is widely recognized for integrating and optimizing online and offline marketing campaigns, most of which leverage SendTec’s expertise in Search Engine Marketing and Direct Response Television.