New Arrival: Send Time Optimization feature for Engage
Company: Silverpop, an e-mail and online marketing solutions provider
Product/Service: A Send Time Optimization feature for its Engage online marketing suite
What It Does: Analyzes recipient behavior on a rolling basis to predict the ideal message delivery time for each address on a mailing list. It then individually delivers messages to recipients at the days and times they're most likely to be in their inboxes.