The Business of Awards
BIOLOGY: Benjamin Smith of the University of Adelaide, Australia and the University of Toronto, Canada and the Firmenich perfume company, Geneva, Switzerland, and ChemComm Enterprises, Archamps, France; Craig Williams of James Cook University and the University of South Australia; Michael Tyler of the University of Adelaide; Brian Williams of the University of Adelaide; and Yoji Hayasaka of the Australian Wine Research Institute; for painstakingly smelling and cataloging the peculiar odors produced by 131 different species of frogs when the frogs were feeling stressed.
FLUID DYNAMICS: Victor Benno Meyer-Rochow of International University Bremen, Germany and the University of Oulu, Finland; and Jozsef Gal of Loránd Eötvös University, Hungary, for using basic principles of physics to calculate the pressure that builds up inside a penguin, as detailed in their report.” (The BBC headline on this story was, “Penguin poo wins Ig Nobel prize.”)
PSYCHOLOGY: Daniel Simons of the University of Illinois at Urbana-Champaign and Christopher Chabris of Harvard University, for demonstrating that when people pay close attention to something, it’s all too easy to overlook anything else—even a woman in a gorilla suit.
BIOLOGY: Ben Wilson of the University of British Columbia, Lawrence Dill of Simon Fraser University [Canada], Robert Batty of the Scottish Association for Marine Science, Magnus Whalberg of the University of Aarhus [Denmark], and Hakan Westerberg of Sweden’s National Board of Fisheries, for showing that herrings apparently communicate by farting.
LITERATURE: John Trinkaus of the Zicklin School of Business, New York City, for meticulously collecting data and publishing more than 80 detailed academic reports about things that annoyed him (such as: What percentage of young people wear baseball caps with the peak facing to the rear rather than to the front; What percentage of pedestrians wear sport shoes that are white rather than some other color; What percentage of swimmers swim laps in the shallow end of a pool rather than the deep end; What percentage of automobile drivers almost, but not completely, come to a stop at one particular stop-sign; What percentage of commuters carry attaché cases; What percentage of shoppers exceed the number of items permitted in a supermarket’s express checkout lane; and What percentage of students dislike the taste of Brussels sprouts.)