Selling the Sign-Up: Acquire Customers With an Invitation
In our increasingly social online world, it's also prudent to invite in a consumer's friends and family. Leverage the consumer's natural tendency to buy based on recommendations. Let consumers sell your brand to their friends and family by giving them an incentive to share in savings or deals with an email sign-up.
And don't neglect social media when you're creating an invitation email sign-up strategy. Don't assume a "Like" on Facebook means that person is signed up for your email campaigns. Chances are fair that they don't even know you have an email program. Consumers who like your brand on Facebook have already signaled engagement with your brand, so invite them into a multichannel brand relationship using email.
Opportunities abound to grow your email list by inviting consumers to engage with your brand on the checkout page, by cross-promoting sign-ups with sister brands, and by including sign-up invites in packaging, at the point of sale in brick-and-mortar locations, even via text-to-join mobile campaigns.
Changing your approach to email opt-ins by treating sign-ups as an invitation to engage with your brand elevates the sign-up from an "ask" to a valued interaction. Sign-ups are more than a transaction; they're an invitation to engage with your brand at a deeper level. Invite consumers in and make them part of your brand family.
For more tips on acquiring email subscribers, download chapter 1 of the Bronto Commerce Connections e-book.