Sell After the Sale
Always keep in mind that your main goal is to build value in your Web site. The key is the orchestration of good content, appropriate offers and timely delivery. Make customers want to come back.
KEN BURKE is president and CEO of Multimedia Live, an e-commerce technology and development company based in Petaluma, CA. He can be reached at (707) 773-3434 or by e-mail at email@example.com.