"What's the Deal With Advertising?"—Jerry Seinfeld Receives Honorary Clio Award
"I love advertising ..." comedian Jerry Seinfeld slowly drawls out in his unmistakable voice, " ... because I love lying." A bold statement for anyone—Mr. Seinfeld's celebrity status notwithstanding—but made even more impactful by the fact that he's speaking to the biggest names in the advertising industry, assembled in the audience of the 2014 Clio Awards.
The prodigious Clio Awards were started in 1959 to celebrate "excellence in advertising, design and communications." Oct. 1, 2014 found Seinfeld accepting an honorary Clio for his long-time role as a spokesman for American Express.
Jerry didn't slow his roll after firing a shot like that, and continued his almost four-minute punchline-loaded diatribe, seemingly against the industry that was trying to honor him.
"I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy," said Seinfeld. Wow. That's big, even for a joke. For their part, the Clios played damage control rather well; saying the following morning that Seinfeld shared "Harsh (but oddly uplifting) truths about the advertising industry."
Of course, one of the great advantages of using targeted marketing strategies over typical advertising campaigns is that you're not trying to blithely deceive a consumer; a targeted marketing campaign plays to the customers' true needs, instead of vapid desires.
What would Seinfeld have to say about the Target Marketing crowd? Leave your thoughts—or punchlines—in the comments below.