Secrets to Promoted Tweets Success
Test some more. Try Twitter-specific promotions or unique coupon codes and links, then check the impact on traffic and sales and adjust accordingly.
At the end of the day, what may be most important is to evaluate the success of your Twitter ads against your existing channels to see how they measure up. While you may not necessarily have the same ROI expectations for Twitter as you would for Facebook, Google or any other medium, it’s important to align each channel in a way that will help you best determine which ones are working and which ones aren’t. This is always your best opportunity to be strategic and allocate your dollars in the smartest way possible. And remember, even if a campaign doesn’t pay for itself, sometimes the insight and data gleaned from it can be worth just as much.