New Arrival: SearchIgnite 3.2 media management platform
Company: SearchIgnite, a search optimization and digital reporting solutions provider
Product/Service: SearchIgnite 3.2, the latest version of its media management platform
What It Does: Helps marketers manage multichannel online campaigns. Marketers can set custom attribution rules to credit individual customer conversion across multiple assisting clicks and ad impressions. If a consumer clicks on two paid search ads and then an organic link before making a purchase, for example, each of the three clicks could get equal credit for the purchase, rather than the last click receiving 100 percent credit, which is typical with standard last-click attribution.