He goes on to state that Google+ will be a place where you have to be in 2014. Influence is something that you are aiming for, and influence on Google+ is likely to be key to your Author Rank. Be sure all of your original content includes Google Authorship markup.
5. Social Butterflies Win
Social media impacts search results and a whole lot more in 2014 (and beyond). While social is and will continue to be an awesome vehicle for customer engagement and brand building, you can't forget about its impact on search. This will continue in 2014 and beyond.
As mentioned earlier, Google+ will continue to grow as a medium for content sharing and discovery. You'll want to analyze each social media platform to see which are the best fits for your business. Are visuals of your product key? Then you should be on Pinterest. Keep in mind that the average U.S.-based business in now on seven social media platforms, so you don't necessarily have to be on all of them. But you do want to be on and active in any of them that are right for you.
Don't be afraid to try a few that might not seem like good fits upon first review. You might be surprised and find that a not-perfect social channel is just want your brand needs to find a new band of customers.
Remember to keep things simple when it comes to SEO. If what you are doing feels right for your customers and readers, then it will likely be right for your SEO. High-quality content written in a natural manner will go a long way. Think about user experience and the fact that more and more people are browsing the Web on non-desktop devices. Use Google tools to be better at "the Google games." Finally, social media will continue to impact your business on so many levels, including SEO.