2. Be Responsive
Responsive design may be key to holding your SEO ground in 2014. "Google has made it very clear with their latest guidance on responsive design, mobile SERPs and similar topics that mobile is their focus heading into 2014," says Tommy Landry, president of Return On Now, an Austin-based Internet marketing consulting services firm. "Mobile browsing is poised to bypass desktop in volume within the next six to 18 months, and so this is no laughing matter."
Responsive design will give your users a more consistent experience, no matter what device they are on. This better experience will not only boost your search rankings, it will also improve your conversion rates and other key customer acquisition and retention metrics.
3. Play the Game
Use Google's tools to score much higher in "the Google game." Use Google Analytics to analyze and make improvements to your site's performance. Performance matters to the search engines, and it will contribute to your site's search engine rankings. Google Analytics or nearly any analytics software you use can also help you a great deal with overall site and marketing optimization.
Use these tools to answer questions like: "Are certain pages getting lots of visits, but not many conversions?" or "What marketing channels are producing the best conversion rates?" The data you glean will be beneficial beyond your SEO. Use Google Webmaster Tools to glean keyword data that is no longer available via Google Analytics. This change in 2013 was at first a bit of a shock, but there are ways to combat it. If you are running paid search ads, and I assume you are, use that data to help educate yourself about where to put your efforts regarding specific keyword targeting on the SEO side of things.
4. Get Googled
Google Authorship, Author Rank and Google+ will be highly discussed in SEO circles this year. "In 2014, we'll see more talk about Google Author Rank in the SEO community, but there will still not be any way for us to see what our Author Rank is," said Bill Hartzer, founder of the Dallas/Fort Worth Search Engine Marketing Association, in a recent blog post.