Seabiscuit and Direct Marketing
Alas, the odds were lousy, so I bet a longshot and lost.
In short, if you want to sharpen your direct marketing skills, get into The Daily Racing Form. And read "Seabiscuit"!
Denny Hatch, contributing editor, consultant and freelance copywriter, is the author of the books "Method Marketing" and (with Don Jackson) "2,239 Tested Secrets for Direct Marketing Success." Visit him online at www.methodmarketing.com.