Scientific Advertising — The Complete Series
Copywriter Claude Hopkins was paid $185,000 a year by his advertising agency … in the 1920s. That’s over $4.7 million in today’s money. What could anyone write that is worth so much? And why is the knowledge of it absent from our high school English and writing classrooms? Enter "Scientific Advertising."
Series author Joshua Bains takes you inside the mind of Claude Hopkins, and find out what his classic principles can teach you about today's integrated marketing landscape. Find all the pieces of the puzzle in this ongoing series using the links, below: