Rebel Schwartz is at it again.
The beloved 2D code—if the responses from last week’s discussion indicate popular opinion—is under attack from Alexander Schwartz, moderator of the weekly QR Code discussion in Integrated Marketing Mix. In “Quick Response Thursdays: QR codes in 3 Years, A New Discussion,” he has the chutzpah to suggest that the future may hold extreme competition for the code. New on the scene now, Mobile Visual Search (MVS) may evolve to be “the QR Code killer,” he says, attributing the quote to current industry buzz.
But wait. Someone agreed with Schwartz.
“QR Codes are trendy and won't ever become a so-called disruptive innovation,” responds new IMM member Brooke Browne.
Such codes may be useful to Realtors, she says, but she doesn’t see any great need for them. “I think the concept of looking up things by image, UPC, etc. will always exist in some form, it just won't be as blatant as a QR Code.”
Will that be the last word? You decide.