Save Money on Your Fulfillment Kits
When it comes to weighty kits, many companies have eliminated or postponed the shipping of heavy components, such as manuals or directories. Some companies direct customers to an online version of directories or manuals instead of shipping one to every requester; others simply send these items upon request to customers.
Most weight in a kit comes from its components. It is important to evaluate all the elements of your kit for relevance, regardless of weight. Removing small items or even a few pages in a kit can make a huge difference.
“In addition to considering the various packaging materials to reduce weight, review each component being added to the kit to make sure it adds value relative to the increase in postage. In some cases, an extra piece added to a kit can push the weight of the kit to the next postage rate class. We recently had a client who wanted to add a six-page brochure to their kit. This would have resulted in a 37 percent increase in their postage because the kit weight was pushed to the next pound class,” says Jeff Ehrlich, president of Fulfillment Plus Inc., a full-service fulfillment company in Holtsville, N.Y.
Melissa Sepos is a freelance writer based in Wyncote, Pa.