Sassy Postcards Make an Awards Announcement Pop
In this episode of Who’s Mailing What! Confidential, Printing Impressions — one of Target Marketing’s sister brands — looks at a bright and sassy campaign from Sappi North America for its Sappi Printer of the Year Awards.
The printer mailed 15,000 oversized postcards — in three different versions, featuring bright colors, special UV varnishes and coatings, and cheeky copy — to printers in North America regarding the awards.
If you have created or received any direct mailers that you want to share, send an email to Paul Bobnak — director of Who’s Mailing What! — or Ashley Roberts — senior production editor of Printing Impressions — and let them know!
Target Marketing will be sharing the Who’s Mailing What! Confidential regularly with our audience to provide additional direct mail perspective. And of course, be sure to visit piworld.com and whosmailingwhat.com.