7 Rules to Testing in a Down Economy
Sagging sales and weak response rates amid economic gloom means the time to deploy tests is now. Here are the new rules to live by
Grant A. Johnson is a 25-year marketing maverick and founder and CEO of Brookfield, WI-based Johnson Direct. Grant is passionate about measurability and messaging relevance in an over-communicated, multi-channel marketing world. He can be reached at grantj@johnsondirect.com
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