If you perceive that smartphones are ubiquitous, your point of view may have a lot to do with where you’re standing. The devices aren’t as prevalent or run a lot less of users’ lives in rural areas.
Or at least that’s the conclusion resulting from the “Mobile Trends Without Statistics” discussion LinkedIn “Integrated Marketing Mix” Member Niel Stender started.
Stender asks: “We all get bombarded with statistics about how mobile is changing the face of marketing. But what do you actually see in your market area?”
Excerpts of responses from members Maggie Young and Brad Weston read:
- Young says: “I just read a Pew study on mobile that said urban and suburban dwellers are more likely to use a smartphone than rural dwellers. I also see more professionals having an actual need for smartphones (meaning we are all working more hours than before).”
- Weston agrees: “Living in the country surrounded by big trees and big mountains the digital signal never stays at 3+ bars. … If you are not able to use your [device] at any time you would like because of signal, I believe it will be a much smaller part of your life.”
Do you agree? What have you observed?