Roundup of Campaign Management Solutions (2,097 words)
Xchange 9 also features a measurement and analytics component, as well as real-time customer interaction capabilities. This enables modeling, real-time rules development, data source identification and registration, integration of data across the enterprise, and touchpoint analysis and integration.
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Need Help with Selection?
For help in selecting the campaign management tool most applicable to your needs, consider software reviews and industry guides created by consultancies such as Quaero (www.quaero.com), Aberdeen (www.aberdeen.com) and GartnerGroup (www.gartner.com).