Roundup of Campaign Management Solutions (2,097 words)
Contact: (877) 748-6825
Ensemble 6.0 by DoubleClick
Acquired from Protagona in 2002, Ensemble 6.0 features four modules: Campaign Manager, Marketing Analytics, Data Integrator and Workflow Manager.
The Campaign Manager module allows users to define segments, design statistically valid tests, automate execution and report on campaign activity. Campaign definitions include waterfalls, multiple waves and multiple channels. Campaign hierarchies can be established and reused. User-defined fields allow marketers to add new variables, and comprehensive promotion history consolidates data across channels.
Workflow Manager lets marketing teams manage, collaborate, and track projects, using a standard Web browser. Project plans can be updated, as well as "rolled up" to allow higher level plans and marketing budgets to be managed actively. Information can be personalized for each team member. Data Integrator allows users to combine all marketing data—including ad hoc files—into a single repository.
Contact: (212) 683-0001
This multi-component product line includes the following modules: Campaign Management, Campaign Management for E-mail, Real-Time, Insight for Real-Time Marketing, and Insight for E-commerce.
The core product is the Campaign Management tool, which allows users to coordinate messages across all campaigns and customer touchpoints. Its OLAP and data-mining capabilities offer database segmentation and analysis, while corporate controls enable managers to maintain consistent permission-based marketing.
The software has collaborative campaign development and support for objectives, including single-shot, multi-wave and event-triggered campaigns. For example, users can create dynamic newsletter content for e-mail campaigns or variable message selection for offline channels.
Contact: (650) 356-3800
Marketing Operations Management from Matrix Technology Group
This combination of process and campaign management software provides campaign management and automation, including strategy, design and execution. Highlights are: tracking and response rate reporting; non-technical customer segmentation; vendor communication; internal process organization; centralized data connectivity; asset/form management; intellectual property management; time and expense tracking; survey creation and response capture; and business rule automation.