Retail Mobile Apps From SAP Improve the In-Store Shopping Experience
Company: SAP, a business management software solutions company
Product/Service: SAP Shopper Experience, a retail mobile app
What it Does: The app enables retailers to engage consumers by offering them collaborative shopping lists, manage loyalty accounts and redeem unique offers to the individual store. The app is customizable to the brand identity. SAP has announced plans to collaborate with adidas, Luxottica and Tommy Hilfiger.