New Arrival: Responsys Interact Campaign, is now embedded
Company: Responsys, a provider of on-demand e-mail and marketing automation solutions
Product/Service: The interface of Responsys' campaign management solution, Responsys Interact Campaign, is now embedded within select recommendation and targeting solutions
What It Does: Allows marketers to deliver contextual, behavioral-driven or personalized content, such as product recommendations based on like-minded customers and Web site behavior, or optimized copy and images based on real-time results of multivariate tests, into e-mail campaigns for a superior customer experience and greater marketing ROI. Responsys has partnered with Aggregate Knowledge, Baynote, Certona, Coremetrics, MyBuys, Omniture, Proclivity Systems, richrelevance and Strands for recommendation solutions, and Omniture for testing and targeting solutions.