Responsys Engages Relationship Targeting
Company: Responsys, a provider of email and cross-channel marketing solutions
Product/Service: Responsys Interact for Display, which enables marketers to leverage display ads as a part of their cross-channel marketing programs
What it Does: Marketers can go beyond the practice of retargeting past visitors to a website by engaging in relationship retargeting. By leveraging the deep profile-based behavioral, transactional and communication-oriented knowledge they have about their customers and prospects, marketers can take advantage of RTB auctions to reach the exact users they want. This allows marketers to make display a part of their coordinated, cross-channel marketing programs.