Responsive Design: The T-Commerce and Mobile Cure-All?
As the debate over whether e-commerce websites should optimize for tablets (t-commerce) grows, the challenges for online retailers continue to mount as new mobile devices and platforms hit the market. For digital retail marketers, the data says it all: without a mobile site experience, shoppers abandon in droves.
I'm sure most of you have tested mobile shopping, and by now you know that the overall experience is different because of the smaller screen size. With this in mind, how do you as an e-tailer ensure that consumers are getting consistent user experiences when they shop your site from a mobile device?
- build a mobile-only site?
- Add a mobile conversion plug-in?
- Develop a mobile app?
What about tablets, which are used more like laptops than phones? We're living in a screen-size continuum, where standard screen sizes are dependent on the whim of technology developers like Apple, Microsoft and Samsung. Google Nexus 7 anyone?
Responsive web design is a scalable and innovative solution that will ultimately prepare you for the proliferation of various screen sizes that we're now experiencing.
What's Responsive Web Design?
Responsive web design (RWD) is a relatively new way of designing sites to detect a visitor's browser size and then customize the page display to match that browser. Unlike mobile-only sites or apps, a RWD website changes based on the browser size, regardless of whether the visitor is on a tablet, mobile phone or traditional laptop.
You'll know you're on a responsive design site when the images change size and the page layout shifts as you resize your browser.
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