Resilient Marketers Needed
Resiliency. It’s the main quality tomorrow’s marketer needs, reiterated headlining speakers on Tuesday and Wednesday during the Marketo Marketing Nation Summit in Las Vegas.
“Tomorrow’s marketer takes no shit,” exclaimed Marketo CMO Sanjay Dholakia on Wednesday afternoon.
Even while facing a lack of appreciation from all sides, marketers need to “go back to work” and “be bold, be tenacious,” he says, because they’re actually playing on a bigger stage. Don’t be myopic, because determined marketers will never get the recognition and congratulations that they deserve.
There are a lot of “four-Ps marketers out there,” he says. That’s referencing the “place, price, product and promotion” guide Wikipedia says marketer E. Jerome McCarthy coined in 1960. “But the new world breaks all these rules.”
Shortly afterward, singer Rachel Platten’s “Fight Song” had marketers on their feet.
A few sang along, later saying they were inspired by Platten’s words about her early career struggles and lyrics like: “My power's turned on/Starting right now I'll be strong/I'll play my fight song/And I don't really care if nobody else believes/'Cause I've still got a lot of fight left in me.”
On Tuesday, keynote speaker Alison Levine also inspired marketers to be resilient through failure by discussing her efforts to scale Mt. Everest.
— Shahin Abir (@Shahinabir06) May 10, 2016
What do you think, marketers?
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