Replatforming Versus a Site Search Upgrade
A new e-commerce platform is a big step for an online business — and a pricey one. However, a full-on replatforming effort isn't always necessary depending on the new features and capabilities your website needs. You may be able to put off this purchase for a while, if not indefinitely. By shifting your focus to your site search, you can achieve the improvements and efficiencies you need without the huge amount of time or the $500,000 to $10 million price tag that a new e-commerce platform will require.
By implementing a hosted site search solution, you can gain performance benefits and improve the customer experience without business disruption or expense, particularly if you select a full-service solution that offers ongoing support and advice from a team of experts to ensure you get the most out of your site search purchase. Here are the ways site search can help you up your e-commerce game with your existing platform:
1. Improve the overall experience of search and navigation: If your e-commerce experience isn't user friendly, conversions and average order values may be less than ideal. Confusing site navigation, irrelevant results, and inconsistent desktop and mobile experiences can drive visitors away. Easy-to-use site search can solve these problems, even if you don't go to the expense and trouble of buying a new platform. For example, you can build deep refinements into you navigation, use merchandised natural search landing pages or implement keyword-driven site search banners to drive conversions.
2. Round out your mobile strategy: As more people use their mobile devices to shop online, many online retailers recognize that they need to extend the experience offered on their standard website to their mobile site. The challenge is that mobile commerce demands an even easier-to-navigate experience that doesn't clutter the smaller screen. Site search can help overcome these challenges — and even be the main driver for browsing your mobile site — while helping you avoid buying a new e-commerce platform.