Reminiscences of David Ogilvy
Then he took off his jacket to reveal his red braces and paused.
Then, like an old-time preacher he said in resonant tones: “My text today is from The Gospel; According to St. Matthew, verse so and so, chapter so-and-so.”
He had us in his power.
12. He never stopped thinking about business
He rang me one morning at around 10:00, and without preliminaries asked what was wrong with Ogilvy and Mather. I said I didn’t know, but I’d think about it and send him my thoughts.
Then he said, “Oh, by the way, Merry Christmas!” Yes: It was Christmas day.
To him every day was a working day.
Those are some things I recall about this remarkable man.
I do not think I ever forgot any conversation we had. It was a privilege and a joy to know him.
Takeaways to Consider
- Drayton Bird Blog—“Bird Droppings”
- “Commonsense Direct & Digital Marketing” by Drayton Bird
- “Ogilvy on Advertising” by David Ogilvy
- “Confessions of an Advertising Man” by David Ogilvy
- “The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising” [Paperback] by Kenneth Roman
Denny Hatch is a direct marketing consultant, copywriter and designer. He is the author of five books on marketing and four novels. He can be reached at firstname.lastname@example.org. 215-627-9103 rings on his desk.