Reminiscences of David Ogilvy
I did so, commenting, “David Ogilvy says advertisements without headlines are headless wonders. This copy has no urge to action at the end. It is a tailless wonder”—which I thought was rather neat.
Next day the phone rang. It was David. He said, “Thanks for looking at my copy. You’re quite right. I shall change it.”
Would I have been as frank if I had known it was his work? I doubt it.
9. He was a tremendous worker
Being fascinated by him, I used to ask those who knew him better what made him so remarkable.
Joel Raphaelson told me how he used to go into the office on Saturday morning to work. David would already be there.
When he would drive past the office on Sunday evening the lights would be on. David was still working away.
10. He never gave up
I asked Ken Roman, chief executive of Ogilvy most of the time I was there, what made David so remarkable.
Ken said, “Well, I’ve done quite well, one reason being I don’t give up easily.
“If something doesn’t work, I try again; and if it still doesn’t work I try again. And if it doesn’t work then, I try again. And again. And again.
"I’ll keep going for a couple of years before I give up. But David never gives up. He’ll keep going for 40 years.”
11. He had a great sense of theatre
The first time I saw him was in London, speaking at a conference. He had a flair for the dramatic. He was introduced. Everyone applauded. He got up very, very slowly from the front row and walked to the podium.
People were waiting eagerly. What was he going to say? He said nothing.