Throwing Around $100 Bills - 2
In the immortal words of The Wall Street Journal’s Laura Landro, written last Friday about her long weekend at the George V Hotel in Paris:
Of course, you pay dearly: Even taking into account the strong euro, prices at the George V, like other luxury hotels, are stratospheric. Internet access, at $32 for 24 hours, feels like highway robbery. And when a club sandwich, small shrimp salad and a couple of Coke Lites come to $157, you know you aren’t in Kansas anymore.
Where the British pound equals $2, the euro is a paltry buck and a half. Dinner in Germany and Austria was still $100+ for two, but my wife, Peggy, and I did not feel the same squeeze.
Peggy is a representative from the U.S. Curling Association to the World Curling Federation, which meets twice a year—once for three days in December in the city where the European championships are held and again in March at the venue of the world championships. I tag along, sightsee, watch some curling and generally get my head out of Philadelphia.
What can a marketer or businessperson learn in Europe?
Plenty—especially in the area of cost cutting and business models.
The Continent and Energy Conservation
In business, if you can cut costs without hurting your products and services or creating distrust among customers and prospects, you owe it to yourself, your employees and your stockholders to go for it.
The price of oil is flirting with $100 a barrel. The Middle East—with its vast reserves—is roiled with politics, religious controversies and violence.
One of our traveling companions priced the cost of gasoline in the U.K. After translating liters to gallons and pounds to dollars, the cost of petrol over there is roughly $8.40 a gallon. It is about $7.10 per gallon in Germany.