How Well Do You Know Your Customers?
Last week I hosted a webinar that featured Forrester Research Senior Analyst Jason McNellis, who spoke about the "Age of the Customer."
His main message was customers today are enormously empowered and often know more about a product than the salesperson. And businesses that focus most on their customers, in fact, become customer-obsessed — to win, serve and retain those customers — will be the ones who succeed.
What a perfect lead-in to the keynote presentation on Aug. 7 at our Integrated Marketing Virtual Conference. If you've never attended one of our virtual conferences, now is the time! It's free ... it's cool ... and you can catch several sessions on the live day, visit the networking lounge to ask more questions, download free whitepapers and research, as well as check out the latest technologies in the exhibit hall. Then, it's all on demand for 90 days so you can pop back in to view some of the presentations you might have missed. Register today!
But, back to the keynote and focusing on your customers. We're delighted that Tim Ash, President and CEO of SiteTuners will be with us to delve into the world of neuroscience to learn how the human brain functions so that you can create landing pages and marketing messages to make your conversion rates skyrocket! It starts at 10:15 a.m. ET and could be one of the most important 45 minutes you've spent in months!
The closing keynote is at 3:45 p.m. ET and is "Going Global: The Cross-Border Audience Opportunity," presented by the always-informative Bruce Beigel, Senior Managing Director at the Winterberry Group. Again, it's all tied into knowing your customer — in this case, being able to exponentially expand your business because you have a better understanding of your potential global customers.