Reduce Direct Mail Production Costs Without Sacrificing Effectiveness
4. Understanding USPS rules and regulations. Business mailers of all sizes need to maximize available postal discounts and follow the rules to achieve them. This is a complex issue, so it is important to partner with a supplier that understands how to gain the greatest postal efficiencies. For example, while commingling may be the solution for some mailings, for others more savings can be found using BMC or SCF rates. Be sure to ask your mailing services provider which method is best for each of your jobs.
Communicating with your customers is an investment. Finding ways to do so effectively and cost-efficiently will give you a positive return—in more ways than one.
—Dave Henkel is president of Johnson & Quin, located in Niles, Ill. He can be reached at dhenkel@J-QUIN.com.